The famous Africa reality TV show, Big Brother Africa will not be holding this year due to inability of the organizers, Africa Magic and Endemol to get sponsorship for the show.
In an exclusive chat with the Manager of Multi Choice Ghana, Anne Sackey, she confirmed to Razz Newspaper that they at MultiChoice Ghana have received notice from MNET that this year’s edition of Big Brother Africa will not come off.
She further revealed that MNET did not give them any reasons as to why they will not be doing the Big Brother this year, but then, she personally thinks it’s due to sponsorship constraints.
‘They didn’t give us any reason though, but I think it’s mainly because of cash constraints as we all know the show is very expensive to put up’ she said.
Anne Sackey continued that since the organizers don’t have a constant annual headline sponsor (s) for the show, it becomes difficult sometimes getting sponsors.
‘They don’t have fix sponsors on the show. Every year the sponsor changes, sometimes it’s Coca Cola, sometimes MTN and other companies from Ghana have sponsored before’ she noted.
When interrogated further to give more details on whether this is a publicity stunt or not, she stated that MNET is a separate company and that they have their target and strategies so until they write to them, she can’t answer any more questions on their behalf.
