Following the recent duel between the two celebs and the hassles that has been trailing their fracas both on social media and the dailies, it is important for the sake of contrasting and comparison that we have decided to take a quick look at their respective worth. Many of the data used here are actually from reliable sources and the calculations are verifiable enough. Perhaps you might want to use your calculators (lol). Click to read more...
LINDA IKEJI
HOUSE - N600m
PARENT'S HOUSES (2) - N300m
5 CARS -N50m
(PARENT'S OWN INCLUDED)
ADVERT EARNINGS
PAGE BRANDING -N 1.6m (monthly)
SPONSORED POST -N 3m (monthly)
SIDE BARS -N 12m (monthly)
TOP SIDE BARS -N 1m (monthly)
HEADER BOARD -N 1.9m (monthly)
TOTAL EARNINGS (ADVERTS) -N19.5m
N19.5m*12 = N234m (ANNUALLY)
ADSENSE REVENUE EARNINGS
DAILY PAGE VIEWS - 500,000
CLICK THROUGH RATE (CTR) - 0.98
COST PER CLICK (CPC) - 0.45
500,000/100*0.98= 4,900 clicks/day
TOTAL DAILY REVENUE- CPC*CTR
4,900*0.45= $2,205 per day
$2,205 * 30= $66, 150 (@N199/$1) = N13,163,850
MONTHLY EARNING = N13,163,850
N13,163,850*12= N157.966,200
TOTAL ANNUAL EARNINGS
N234m + N157,966,200= N391,966,200
(@N199/$1 = $2m)
ASSET VALUE
LINDAIKEJI.BLOGSPOT - $ 10m
LINDA'S TOTAL VALUE- $10m + $2m = $12m
OVERHEAD EXPENSES 3% OF HER EARNINGS
$12m*3%= $0.375m
$12m- $0.375m = $11.625m
LINDA'S NET VALUE - $11.625m
WIZKID
HOUSE- Rented
MTN DEAL- N45m
GLO DEAL- N60m (2yrs)
PEPSI DEAL- N70m (2yrs)
4 CARS - N75m
WEEKLY SHOWS (4)- N20m(monthly- N80m)
ALBUM SALES - N400m (ANNUALLY)
STREAMING REVENUE- $1m (ANNUALLY)
ENDORSEMENTS &AWARDS $2m (ANNUALLY)
TOUR REVENUES & CONCERTS- $1.5m
(QUARTERLY)
N:B It is important to note that musicians bear lots of overhead expenses and these reduces their take home.
IF WE SUM UP ALL THE ABOVE EARNINGS, WE WILL ARRIVE AT TOTAL INCOME- $15m. (GROSS)
IF WIZKID'S EXPENSES TAKES 40% OF HIS TOTAL EARNINGS
$15m*0.4 = $6m
15m-$6m = $9m (NET VALUE)
WIZKID'S TOTAL VALUE- $9m
